Tuesday, April 11, 2006

About us – or about nothing

Isn’t it amazing how many companies don’t get it?

Let’s assume that you visit a company website to check them out. It’s not that you will buy online – you just what to see who they are and what they stand for and any other interesting information before you make that decision to buy.

You click on the “About Us” tab. And what do you find?

Too often you find a page that shouts their boring mission statement in the language of industry jargon. Turns out the page is really not about us – it is about “it” or worse about nothing. Kind of like Seinfeld.

What do we expect to find on the “About us” section of a website?

Key players
Contact info

You know – about us. “Us” implies people.

If you are not going to talk “About Us” on your website then please change the heading to “About it” or “About Nothing”.

About George Torok

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