Friday, March 17, 2006

Benefits vs. Features

George Torok
Stuck in the Clay

1 comment:

Rick said...

Should that be a "three-furrow plow"?
Or did the lady's plow take a lot of rest breaks?

That aside, great post. I love the line, "I didn’t know the answer and the company had not prepared me for it. They had given me facts – not relevance."

How many companies do you think know how to talk in relevant terms such as these to their customers? Not many, is my bet.