Wednesday, March 22, 2006
Bark, bark, bark!
Is that how your marketing sounds?
Or is it woof, woof, woof?
You know the same old boring message shouted from the castle walls.
“Buy from us – we have the best service, best price, best quality, blah, blah, blah…”
Your message sounds so much like your competition that the only way you can be noticed is to bark louder.
Stop barking – start being different.
Please stop barking. That’s not marketing – that’s only barketing.
You know that a barking dog is not your friend. Maybe your customers figure the same thing when you bark at them.
Maybe you need to start wagging your tail to invite your customers to buy from you.
Maybe you need to play “throw the stick”.
But barketing won’t do it.
Please stop barketing.