Friday, February 10, 2006

What is marketing?

Consider this:
Marketing is about sending messages.

Everything you do – or don’t do sends a message.

You cannot not – market.

So whether you like it or not – you are always sending messages – you are always marketing.

And often the messages that were received – were not the ones you intended to send. There are always the intended and unintended messages. Your customers don’t care which category you put your messages in – they only care what messages they received.

You might stop to examine the messages that you sent as intended and as unintended.

What do you need to correct and what do you need to reinforce?

George Torok

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