Monday, February 27, 2006
Always start with the fundamentals and some critical questions.
Marketing is about sending messages. Everything you do or don’t do sends a message.
What message do you want to send? Who do you want to send it to? What are the best ways to reach them?
Spend a lot of time on thinking about the answers to those critical marketing questions. If you do, you will save yourself a lot of time and money later.
Some of the forms of marketing that you might consider:
Advertising – so many choices
Advertising specialties – pens, caps and shirts
Sponsorship – a friendly way to market
Direct mail – still effective but costly
Website – a must but so many mistakes are made
Email marketing – inexpensive and rapidly changing
Blogging – something new – but easy
Networking – the old standby
Public Relations – easy when you know how
Media Relations – a powerful tool overlooked by too many business owners
Social marketing – taps into key motivators
Customer service – yes, an important form of marketing
Telemarketing – it still works if you know how not to annoy
These are some of the marketing choices that you face. Over the next few weeks I will discuss each of them and more.
If you can’t wait – then you can hire me or attend one of my seminars.