Monday, February 27, 2006

What Form of Marketing Should You Choose?

Always start with the fundamentals and some critical questions.

Marketing is about sending messages. Everything you do or don’t do sends a message.

Critical Questions
What message do you want to send? Who do you want to send it to? What are the best ways to reach them?

Spend a lot of time on thinking about the answers to those critical marketing questions. If you do, you will save yourself a lot of time and money later.

Some of the forms of marketing that you might consider:

Advertising – so many choices
Advertising specialties – pens, caps and shirts
Sponsorship – a friendly way to market
Direct mail – still effective but costly
Website – a must but so many mistakes are made
Email marketing – inexpensive and rapidly changing
Blogging – something new – but easy
Networking – the old standby
Public Relations – easy when you know how
Media Relations – a powerful tool overlooked by too many business owners
Social marketing – taps into key motivators
Customer service – yes, an important form of marketing
Telemarketing – it still works if you know how not to annoy

These are some of the marketing choices that you face. Over the next few weeks I will discuss each of them and more.

If you can’t wait – then you can hire me or attend one of my seminars.

George Torok

No comments: