Thursday, February 02, 2006

Super Bowl Advertising for Peanuts

You too can advertise on the Super Bowl. It will cost a few million for just 30 seconds. Of course you also have to pay $100,000 or more to develop and create the ad.

And it can be well worth it if you are Microsoft, Apple or Sony. Millions of mass market viewers! You get 30 seconds to make an impression that could pay you back millions.

It is a high stakes, high-risk, high pay-off game.

But what if your advertising budget is not in the millions – can you still leverage the Super Bowl?

Here are some creative low cost ideas for you to leverage the Super Bowl - before and after the big day.

Conduct and publicize a survey at your business among your customers to predict the outcome of the game. Then hold a draw of the winners to give them a free gift.

Offer a Super Bowl special sale or event for your customers.

Hold a Super Bowl trivial contest.

Send a Super Bowl trivia report to your clients.

Hold your own Super Bowl of service among your staff.

Send an offer to the Super Bowl champs to get your service or product for free. They don’t need to accept it. But you publicize your offer.

Build a pile of $3million peanuts – the cost of a Super Bowl ad. And take pictures of it for the media and give them away to charity.

Write a review of the ads that appear on the Super Bowl. Send it to the media for publication and post it on your website.

Publish a list of the end of game quotes – you know the ones in answer to “How do you feel about winning/losing?”

Give Super Bowl Team jerseys to your customers or staff.

OK – these are some creative and maybe crazy ideas. Not all will work for you. The point is, you don’t have to pay millions and you don’t have to sit on the sidelines.

Have a super bowl promotion.
Here is the official Super Bowl Site

George Torok

PS: You don’t have to be able to throw and catch a football to get something from the Super Bowl

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