Monday, February 13, 2006

Donald Trump Shaves his Head.

What a great headline that would be. Why? Because the Donald’s hair is an important part of his brand. It is the one thing that the average person can both like and disparage about him.

And that headline would appeal to many who have looked at Trump on TV and said, "I could fix that man’s hair."

What if Donald Trump got a different hair-do? Maybe something perfect like Regis Philbin? Then more of us would dislike the Donald. Then he would look too good and we would look for and find reason to despise him.

His hair is the necessary imperfection to make him real and likeable. We like people who display some imperfection. That makes them feel more real to us.

Yes, the hair can make the person. Or at least make them more attractive to us. Don’t you believe me? Well consider the impact that hair (or lack of it) made on the brand of the Beatles, Farrah Fawcett, Yul Brynner and Sinead O’Connor.

Just imagine the number of viewers that would watch Donald Trump getting his head shaved. It would be a great charity stunt.

George Torok

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