Thursday, January 19, 2006
The best marketing is when other people talk about you.
Why is that the best?
Because that is the most believable.
We seldom believe what you say about yourself. But we often believe what others say about you. So the question is, “What can you do to get others talking about you?”
There are a few things you can do.
Do something unusual. Because we talk about the unusual – the really bad or really good customer service.
Encourage your customers to talk about you. Ask them and reward them for testimonials. Then leverage your testimonials.
Brag about your customers. Make them feel special.
Make it easy for your customers to talk about you. Offer them a forum. Give them paper, pen and writing desk.
Power Marketing Systems