Wednesday, January 04, 2006
Batman Begins - a powerful movie. Why?
Powerful lessons for marketers and communicators.
Watch the movie with a stopwatch and a notepad.
Notice that the camera shots are from two to a maximum of seven seconds long. Seven seconds is the longest shot. Most of the shots are around three seconds. And many of the seven second shots are zooming in or out.
What does that mean to you? That seven seconds might be all you have to hold your listener's attention. Go ahead see how much you can say in seven seconds. If it is all in the same "shot" you might have lost your listener.
How long did it take you to read this post? Yeah - start thinking seven second shots for your message.